If You Don’t CTRL the Narrative (about you), the Streets Will
Tonya McKenzie Somebody is telling your story right now. It could be trash talk or simple misrepresentation. What are you…
News Articles
Why Karoline Leavitt Is a Bad Look for the PR & Communications Profession
by Tonya McKenzie When the Industry Gets Hijacked by Post-Truth Politics Communications professionals live and breathe credibility. We…
ADIDAS Came to LA for Culture. What They Got Was Strategy.
What a Day With ADIDAS Taught Me About 2026 Strategy Let’s be clear: when ADIDAS flies their Chief…
The 2025 NFL Draft: When the Spotlight Found One Player and Refused to Move
The NFL poured millions into making the 2025 Draft an unforgettable spectacle. Emotional player backstories, heart-tugging family moments,…
Data Breakdown Tells a Story About Trust with Communities and Civic Organizations: Key Webinar Insights
One of the most striking findings from the report was that 87% of respondents trust the information their…
Why Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Lived experience is what gives a story its soul. It’s the difference between someone telling you about struggle…
The Future is Black: Why PR Professionals Must Prioritize Black Media
by Tonya McKenzie Let’s talk about a game-changing fireside chat hosted by the Black Public Relations Society of…
Nickel Boys
Orion Pictures presents Nickel Boys. A Plan B Entertainment | Anonymous Content | Louverture Films production Only in…
5 Media Relations Lessons That You Can Get From Kendrick Lamar’s Pop-Out Juneteenth Concert
Lesson: Authentic engagement with cultural and social issues resonates deeply with audiences and can strengthen an artist's or…
Why Government Organizations Need Both Public Relations Professionals & Public Information Officers
...while a PIO ensures the accurate and timely flow of information, a PR professional adds a layer of…